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FMCG Distribution Channel Network
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Structure of FMCG Distribution Channels Different countries have different FMCG distribution channels. However all channels may be explained by applying straightforward ideas like directness, levels, density, diversity, and novelty. Directness describes interactions between producers and consumers that take place without the involvement of a third party. When a manufacturer supplies goods to a customer through distribution networks, this is known as indirect distribution. The term “level” describes how many channels can move a product from the manufacturer to the final consumer. Manufacturers work with franchise dealers in the auto industry, who then sell the items to the final customer. This channel has one level. Manufacturers frequently sell their products to wholesalers in the FMCG sector, who then sell them to retailers, who then sell them to consumers. This waterway has two levels. The number of outlets that are present in a specific area is density. A distribution channel is c
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