How E-commerce Will Boost the FMCG Sector Post COVID-19

 


A booming e-commerce sector was driven by the COVID-19 epidemic. E-commerce was crucial for brand durability, which supported FMCG sales’ continued strength. Because it enables a direct link between the producer and the consumer, e-commerce is still crucial to the business even after the uncertainty of lockdown. This relationship can promote FMCG sales and brand loyalty while also promoting organic growth. E-commerce also has the potential to lower the expenses related to conventional marketing and distribution methods. A manufacturer’s market share may even rise as a result of their expansion into online sales.

How is e-commerce boosting the FMCG industry?

E-commerce has a better chance of being in the spotlight when it comes to how people purchase in the post-corona world, who still want to avoid crowded areas for security reasons. The websites and online shops selling FMCG products and goods may benefit more as a result. Nevertheless, a lot of e-commerce websites have started to deliver FMCG goods after discovering the value of doing so in trying circumstances. Additionally, Myanmar Golden Heart has demonstrated their online presence by offering home delivery in response to the epidemic through their retail applications.

Read more: How E-commerce Will Boost the FMCG Sector Post COVID-19

Comments

Post a Comment

Popular posts from this blog

FMCG Distribution Channel Network

Image
  Structure of FMCG Distribution Channels Different countries have different FMCG distribution channels. However all channels may be explained by applying straightforward ideas like directness, levels, density, diversity, and novelty. Directness describes interactions between producers and consumers that take place without the involvement of a third party. When a manufacturer supplies goods to a customer through distribution networks, this is known as indirect distribution. The term “level” describes how many channels can move a product from the manufacturer to the final consumer. Manufacturers work with franchise dealers in the auto industry, who then sell the items to the final customer. This channel has one level. Manufacturers frequently sell their products to wholesalers in the FMCG sector, who then sell them to retailers, who then sell them to consumers. This waterway has two levels. The number of outlets that are present in a specific area is density. A distribution channel is c
Read more